A TDM is an all-inclusive marketing plan. Think of it as a Business Plan that is exclusively for your digital marketing.
A successful digital marketing plan is a document that outlines the marketing goals pursued by a company. It encompasses strategies, timelines, channels, and budget.
Here are the most popular types:
- social media ads
- search engine marketing
- email marketing
- display ads
- native ads
- video ads
- web push
- mobile ads
- seo
For some markets in specific areas, print marketing still provides value and if, like many of us, you have a limited budget, that needs to be taken into consideration as part of your overall marketing plan but honestly, in most areas, print marketing is no longer what it used to be for most businesses.
Bottom line is if you don’t have a TDM, I advise you to take the time to make one.
If you need help, contact us at pamm@pammmeyers.com
