LinkedIn wants to make it easier for brands to maximize the reach of their social media, with their new ‘Boost’ tool. This new tool enables you to turn page updates into paid ads, while adding new tools to help maximize virtual events, and track their performance in the LinkedIn app.
LinkedIn is typically more active during the week between 6am, 12pm and 7pm.
Track your engagement in LinkedIn’s analytics to determine which posts receive the greatest interaction from your audience. Scheduling Boost just before or just after that time frame to take advantage of when social media users are checking their social channels.
LinkedIn’s new Event Ad’s assist marketers in boosting awareness of their virtual events. The event ad helps promote your event by highlighting key details like the date, time and how to participate.
Consider engaging in like-minded LinkedIn groups to increase awareness of your events.
Toss in a few paid ads into your mix, watch and track your results.
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