Utilizing Email Marketing in Your Business

Email marketing can be important for you. Did you know that even with the rise of social media usage, email is still the most used communication method for most business owners, and it’s a good idea to include it in your marketing plan.

It is also important to know how to do it right. Sending too many email will defeat your purpose. Not hitting key points or not using a great subject line defeats your purpose.

It is pretty important for your email to be well timed and relatable to your business interests. And if you do it well, your email can be the success of your marketing campaign.

Remember:

• A good subject line will improve your response rate.
• Most people use a desktop computer to read their email on so formatting it correctly is important.
• An email with less than 200 words or less will get higher engagement.
• And last but very important, use your clients name when and you will see a better open rate.
  • 14.8% of email get misplaced due to spam filters.
  • The average open rate for newsletters is 20%.

Choose a good header image. Keep it short and informative. Don’t ask for clicks on links. And don’t sweat over low metrics.