First There is the Audit of your website and social platforms so we can see up close and personal, what you have going on.
Social media posting, we use each of your platforms to reach your followers. We make sure we are following particular influencers as well as your clients. We add new followers, optimize posts and target your market.
We work hard to not overwhelm your community. We are all excited about your products and new video’s, however they should be paced out slowly on all your platforms and utilized with different messages and call to action.
We don’t get to salesy.
It is natural to want to leverage your social media to promote your latest product and initiatives, but it needs to be done slowly and in a compelling relevant format, particularly on LinkedIn and Facebook. The ideal goal is to offer value through education, not a sales pitch. You will gain more solid followers with this initiative.
Don’t make it a one-way stream.
We follow up on interactions, if someone makes a comment or share, we acknowledge them, etc. And it is important to keep it consistent in order to build brand trust.
We engage like it is you.
We avoid speaking like a brand or industry professional, it is important to be real and relatable. People want to know the person / people they are communicating with. Provide valuable information and don’t worry about being perfect or your social being perfect either.
We don’t leave them hanging
Honestly most companies go through ups and downs with their social media. It can be hard to find the time to post if you are handling it all yourself. This creates a lag and distrust in followers. It also can affect your SEO. It can take weeks, if not months, to get the attention and interest of your followers back on board as well as attract new ones. It takes patience. There is No magic wand or wizardry that can make it go faster.
