For those of you are still resisting the value of good social media marketing for your business, now is a 
good time to rethink that plan. Now, more than ever, you need to use media as a tool to keep eyes on your brand. Build on your brand loyalty now so you can reap the benefits later.
The Covid-19 situation is keeping people at home. Businesses are closed. It won’t last forever and it is going to change how we do business. Companies like Mail Chimp, Zoom, Snap Chat, Discord, Constant Contact, Facebook, Twitter, they are all going to thrive while everyone is at home wondering what to do with their time and how to get work done efficiently and effectively. People are filling up digital marketing platforms with instructional videos about cocktail creations, virtual meetings, networking events and happy hours. It is going to be a way of life for some time. Take advantage of the fact that people have time and they are spending a lot of it online.
So how do you keep your brand top of mind so that you will be remembered when the time is right? Digital marketing is an art. There are proven methods that work best, and the goal is to drive reactions – in terms of comments, likes, and shares – to your post. Don’t just post about yourself. You want to have valuable content that speaks to your target market. People want information and we all want to be spoon-fed.
Have a service to sell? Why is your service valuable? Why would someone want to use your services? Have a product to sell? What is the benefit? What does it do and how can it best be used and why should someone buy it from you? Make good use of # and @ tags (# and @potentialinfluencers).
Sally is trying to market a sunblock for pets, so she is tagging top pet companies, veterinarians, and pet stores.
Ellen has a stationary line she is trying to promote to kids so she is tagging educational resources.
Think of tags as search terms people might use to look for your product or service. These tags/search terms are the new SEO. They will give you more opportunity to come up in a search and drive business to your website.
Remember, media is intimate, it is gives you the power to reach people and attract them to your brand.
