Twitter has grown substantially since Donald Trum
p became president. In the second quarter of 2018, Twitter reported a profit as their user numbers rose. In early 2018, Twitter exceeded revenue expectations for a $61 million profit, compared to $61.6 million loss a year ago. And during this time, it has added over 6 million users more than it had in 2017.
The increase started to happen as soon as Trump announced his presidential run and it had a big surge as the election drew closer. But the biggest growth happened once he won the election and made the announcement that he would be using Twitter to make announcements.
There is something that is very important to know, however. It is not Americans who are driving the surge. International users have jumped from 245 million to 267 million in the last two years.
Of course, it may not be all a result of Trump. Twitter has made a concerted effort to be more user friendly and preventing harassment some users have historically experienced. All the while, Facebook has growing public relations problems.
But does the why really matter? Investors don’t really care where the growth is coming. The company’s stock has increased significantly. What is important to be aware of however, is how it relates to you? It Twitter a good market for you to explore advertising on. Hopefully you are there anyway but with Twitter feed moving so quickly, if you not paying to increase your reach, chances are you may not be seen.
Bottom line is, where are your customers? Where is your demographic and are you reaching them?
