Most of us struggle with finding enough time in the day to get everything done that we need to do in a day. Never mind, if you are like me, and you get distracted from a task only to have to get back into it. Then you have incoming phone calls, email and people stopping by your desk. It can be debilitating. If you are a successful business owner, you know you do not and cannot do it all yourself. You have to rely on the talent and help of other professionals to help you keep your business running smoothly. #ittakesavillage
Let’s say you want help with certain aspects of your business, accounting for example, do you hire an intern to help you, or do you hire a professional accountant? You want help updating your website, do you hire an intern or a professional? When you want to update your marketing plan, will you hire and intern or a professional? Getting my point? #hireaprofessional
This brings me to the topic of social media. It is a colossal mistake to think that anyone that has ever had a Facebook, Instagram or Snapchat account knows how to market your company on social media. Marketing is a learned skill whether you are using social media, print advertising, radio or whatever medium you are exploring. In today’s climate you not only need to have a place on social media, but you need to know how to work it. If you are doing it correctly it will help with your SEO (search engine optimization), that means it will be easy for Google or search engines to find you. #seo
It is also important to know what social platforms will work best for you. Sure, you can play with it and maybe figure it out, but do you have that much time and money to waste? With over 250 social platforms out there, it is important to know where you need to be spending your efforts. For example, 75% of Twitter users are male where as 75% of Facebook users are female. Instagram is image driven and 68 % of Instagram users are women and 80% of the 100 million users are outside of the United States and 72% of them are teens. That said Instagram claims that 78% of business influencers prefer Instagram. #instagramdemographics
Where you want to position your business depends largely on where your customer is and what you need to do to reach them. Once you determine that, how do you get their attention. What do they want to hear from you? There is a bit of madness and yes lots of technique and marketing skill that goes into marketing your business on social media it is not as simple as it used to be. #socialmediamarketing
