No matter what kind of business you own or who your market is, you are missing out if you are not well branded. All of your website platforms as well as your social media platforms, should all look similar if not identical. Did you know that most consumers regularly pay more for branded products compared to store brands or off brands? They will even pay more for premium brand products. If your customer goes from your website to your social pages and the image and tone do not match it will be confusing and you could lose a potential sale. How do you shop for products and services?
Proper branding also authenticated you. Writing a blog and or a newsletter will also help brand and authenticate your business. And don’t forget to make sure your blog and newsletter represent your brand with the same look and tone as all your other material, printed or on line.
You are your brand and it helps your customer to understand who you are and to feel comfortable with you as well as building trust.
