Some of you may have heard of River Pools, in just over 15 years they have gone from a start up to become the most trafficked swimming pool web site in the world. They credit this largely to their blog and by putting their customer’s needs and questions, into their content strategy. River Pools established themselves as a singular online authority of the pool industry.Their blog content and post content addresses pool owner’s questions with solutions and video. By offering free advice that is easily accessible, they have created a powerful lead generation tool.
Create your authority by writing newsletters, blogs or a book. Carry that through to your social media. Speak to your clients, don’t just sell yourself.
