A report from 1st Aerials, indicates the number of internet users has increased by 10% or 354 million new internet users since 2016. Over 50% of the world’s population is now on the internet. 46% of the world’s global population use mobile devices to get on line. Asia has the largest number of mobile devices per capita at 24%. 64% or 4.803 Billion users are between the ages of 16-64. The US leads in number of Internet users at 88% followed by western Europe at 84%.
What does this mean to you? Have you determined 
who your market is and where they shop? Are they millennials, are they seniors? How much of their shopping or research is done online? Are you maximizing your online potential? For most of us, it is not difficult to answer these questions.
Knowing your market is half the challenge. The next step is in reaching them and holding their attention. You want to keep their attention by giving them valuable content. Don’t just sell them your product. Educate them on why your product or service is valuable to them. What are they going to like most about your product or service?
You can even go as far as asking their opinion on your product. Be open-minded and let them know you appreciate their opinion. Keep in mind, you can have the world’s best product but if no one knows about it, it is only your best kept secret.
