Thinking of Hiring An In-House Social Media Marketer? Consider these points before you make that commitment.
Why hiring out is better?
- It saves you money. Instead of paying a regular salary to a dedicated employee, even if it’s just $2,000 per month, plus benefits, you can pay a flat rate fee that could be 25%-50% less per month, and without worrying about benefits and employee obligations.
- It saves you Hassle. Ever have a dry spell with ideas for social media and try to figure out what to post? Do you ever get frustrated having to micro-manage employees who might be twiddling their thumbs trying to maintain the momentum for your social marketing?
- Less Paperwork. No payroll, no employee processing, no training, no W-2’s.
- Easier to Terminate. Ending your relationship with an agency is a lot easier than firing an employee. You don’t have to worry about unemployment claims. Most social marketing companies offer a monthly service that you can cancel at any time, whereas an employee has certain requirements before you can terminate them.
- You Get The Same Service. You get the reports, you get the social engagement, you get to be involved in the social strategy and remain in charge of your social marketing, but without the cost and hassle.
There is nothing wrong with hiring an in-house SMM. You may feel more comfortable having someone there when you want them and businesses like restaurants work better with an in-house SMM, but for most it is more cost effective, to hire out.
Choices, oh my!
How do you choose, when there are so many agencies out there, and because of that, the costs vary so much it can be confusing and intimidating. If you consider a large agency, you may get great results, but you will also spend a ton of money, like thousands of dollars per month. Smaller businesses and organizations simply can’t afford that.
Truly, any of these options, including your own in-house SMM, are better than leaving your social media to the wind or when you have spare time. Most business owners don’t have the time, dedication, or know-how to manage an effective campaign for a proper return in their investment. Either way, hiring a professional to manager your social strategy is the smart way to go.
