Social media is an easy and inexpensive way to stay in front of your competition. To keep in front of people who can bring you business. But it is not as simple as just posting about your self and what is happening with you. You want to have relevant information that in interesting to your clients and buyers.
I listened to a very successful soccer team owner and entrepreneur talk about how his company promoted a post on social media only to find out it was the opposite of what his clients were looking for. A little professional tweaking and he was back in line where his customers engaged in purchasing his product.
It also depends on who your market is. Google+ is male driven, while Facebook and Pinterest are typically more female. People searching on Google are looking for information and will buy quicker than someone who is on Facebook and just happens to see your add.
Know before you go or better yet save money and frustration and hire a professional to do it for you. It is their job to know how what and where to make the most relevant posts for your specific market.
